Hi, I'm Fred

I help startups with outsourcing design. For free.


Understand design better

Learn how to get the most customer and business value from design.Are you looking to bring in some design support but aren’t completely sure of how to go about it?I can help you understand what’s possible and right for your business, what good looks like and how to outsource in a way that works for your needs, budget and timelines.


Write creative briefs

Make your interactions with potential design partners focused, efficient and easy to compare.Do you want to avoid wasting time with misunderstandings and repeating your requirements to potential partners?I can help you write a comprehensive, clear and concise brief that outlines your expectations and constraints.


Work with the best

Meet the perfect design partner and get started quickly.Do you want to find the best options for your budget and avoid costly mistakes without it becoming a full-time job?I can introduce you to top agencies or freelancers curated from my growing network who meet your requirements and are available to work with you – supporting you with engaging, assessing and onboarding them.


Let me help you for free!

I’ve spent 10 years helping companies – both big and small – with outsourcing design.

I don’t charge startups a penny. If you decide to work with someone from my network, they pay me a standardised fee for the introduction. That way, you know recommendations are objective and all our incentives are aligned.


Design agency or freelancer?

I’m always looking to grow my network of high-quality design agencies and freelancers who have experience working with startups.Let’s get to know each other and discuss opportunities to work together.